PROBLEM

When traveling solo, people don’t have many opportunities to make friends and build relationships. There are many things to do on Airbnb Experiences, but they don’t have many opportunities to find more partners to join the experiences with them.

INSIGHT

Relationships gain strength not only through shared time but also by overcoming challenges together.

IDEA

By creating opportunities for Airbnb users to build relationships during trips, we aim to get them exposed more with our Airbnb Experience platform and take their experiences to another level.

COPYWRITER: Zoe Nhi Phan
ART DIRECTOR: Hikaru Arimoto, Zoe Nhi Phan
INSTRUCTOR: Khatia Nodia