Problem: Middle-aged people think they've outgrown Calvin Klein.

Insight Memories tell our stories and make us who we are. Without memories, we can’t connect to our true selves.

Idea: An invitation to rediscover the memories you shared with Calvin Klein, and that those memories are still a significant part of your life now, just like Calvin.

COPYWRITER: Julia Rudnicki, Zoe Nhi Phan, Maria Yanez, Arianna Soenmez
ART DIRECTOR: Maria Yanez, Zoe Nhi Phan
BRAND: Calvin Klein